An introduction to the region is offered in the Dadan Visitors Center.
AlUla: A Living Museum
The AlUla Oasis is a breathtaking 20 km sanctuary of emerald palms tucked between towering, jagged sandstone cliffs. For over 7,000 years, this lush agricultural hub served as the ultimate desert lifeline—a vital rest stop for weary traders navigating the legendary Arabian Incense Route.
Today, AlUla is being reimagined by the Saudi government as the world’s most ambitious “living museum.” In a visionary move to pivot from oil to culture, this ancient wonder is being preserved and polished to take its rightful place at the top of every traveler's bucket list.
Have you heard about Saudi Vision 2030?
Saudi Vision 2030 is a massive national initiative designed to diversify the economy by transforming Saudi Arabia into a global tourism powerhouse. By developing "giga-projects" like the Red Sea and AlUla, the Kingdom aims to welcome 150 million visitors annually by the end of the decade. This ambitious shift moves the nation's focus from oil toward its rich cultural heritage and futuristic urban wonders, making it a top-tier destination for international travelers.
Private tours in vintage Land Rovers are available. Image from here (accessed 4/1/2026).
Watch the video
Click on the panel below to view “AlUla: A Desert Secret Revealed.”